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Improving understanding and performance within cricket

Starting as a simple question of 'Who is winning?'

CricViz has become a world-leading provider of data and analysis, working with some of the most prestigious brands involved in the game.

Kevin Pietersen batting during the Ashes

Our background

CricViz was founded in 2015 to make cricket better.

Over the last 8 years, we have built the most extensive cricket database in the world and developed some unique predictive models covering all aspects of the game. 

We combine the depth of our database and models with the expertise of our team of performance analysts, data scientists and programmers to provide unrivalled analysis and insight to cricket clients around the world.

We have now built an enviable list of customers which reflects our position as leaders in data and analysis across the cricketing world. We work with the ICC, many of the international boards for full ICC members and a number of emerging ‘pathway’ nations, and support franchise teams in most major T20 competitions. Our analysts support many of the largest broadcasters of cricket around the world, while our analysis and insight regularly appear in the leading cricket media around the world

CricViz is part of Ellipse Data. Ellipse Data is a leading sports data and analytics company comprising CricViz (cricket), TennisViz (tennis), FootballViz (football), Oval Insights (rugby), Stuart Farmer Media Services (rugby), and horse racing. Working with the world’s biggest broadcasters, professional teams and rights holders, we ensure every moment matters with data-driven products and services.

Our approach

At CricViz we have the aim of using data to improve understanding and performance within cricket. We believe that advanced analysis of the numbers that underpin the game can help reveal truths about the way the sport is played – educating new fans, enlightening older ones and elevating elite-level strategy.

Intelligent use of data – far from complicating the sport – can help to demystify the game; taking you closer to the action than ever before.

Our history

‘Who is winning?’ It is the question that those uninitiated to cricket are told not to ask but it is the question that was the genesis of CricViz.


Aidan Cooney and a group of former colleagues identify the need to assess who is winning during a tense and evolving Ashes series and commit to developing a new mathematical approach to creating the definitive answer to this question.


Nathan Leamon built the initial advanced predictive and evaluative models for CricViz: WinViz and Match Impact. These models formed the cornerstone of CricViz’s early analysis and have evolved into the key models that support our business today.

CricViz’s first commercial deal was signed in late 2015 with the Australian television broadcaster Channel 9 to provide analysis via commentator support and automated graphics during their coverage of international cricket in Australia.


The success of this relationship quickly saw CricViz sign similar deals with the ICC, where we made our debut in the 2016 T20 World Cup, and Sky Sports in England, with whom we started working in 2016. Both these relationships have continued to the present day with CricViz becoming increasingly integral to the analysis featured on the broadcast. 



CricViz provides support to Women’s World Cup and establishes leadership position in the analysis and growth of the women’s game.


When Channel 9 lost the rights to international cricket in Australia,  CricViz signed a deal with the new host broadcaster Fox Sports for our analysis to appear on all international cricket and the Big Bash. The partnership continues to this day.


CricViz secures multi year agreement to provide data and insight to Cricket Australia.


CricViz appointed as lead analysts for RCB men’s team in IPL.


CricViz appointed official match day data partner for ECB.


CricViz plays a key role in establishing the Delhi Capitals in the inaugural WPL.

CricViz launches Centurion to transform access.

CricViz begins international expansion opening offices in India and the West Indies.