LONDON AND MUMBAI, June 20, 2025: CricViz, the global leader in cricket data and analytics, has been appointed by Sony Pictures Networks India (SPNI) to deliver enhanced broadcast insights for the highly anticipated England–India Test series.
The partnership underscores Sony’s commitment to raising the bar in cricket broadcasting by leveraging CricViz’s proprietary tools, live data infrastructure, and cricket expertise. Viewers across the subcontinent and beyond will benefit from deeper tactical narratives, smarter visualisations, and a more immersive Test match experience.
CricViz’s deployment team for the series includes expert analysts embedded with Sony’s on-site crews in both India and the UK, ensuring seamless coordination across locations and consistent delivery throughout the tour.
Under the agreement, CricViz will provide SPNI with a comprehensive blend of cutting-edge data services and live match support, including:
- CricViz Analytics suite: Centurion, Query Tool, Video Scorecard and bespoke pre-match analysis packs for the fixtures of the Test Series
- Match packs: To equip commentators and producers with contextual insights
- On-ground analytical support: One expert CricViz analyst will be supporting at the venues in the UK, while two other analysts will provide statistical inputs and insights to the team in India
- In-studio analyst: To support technical segments
- Multilingual coverage support: With tailored insights delivered across both Hindi and English language feeds
Michael Kivido, Managing Director for CricViz said, “This partnership with Sony Sports Network allows us to showcase the full potential of our real-time analytics and analytics expertise in one of the game’s marquee series. Our tools and analysts will not only support the Sony broadcast teams behind the scenes but also bring Test cricket fans closer to the strategic heartbeat of the game. We’re proud to be contributing to what promises to be a world-class production.”
For more information about our broadcast services, click here.
About CricViz
CricViz, part of Ellipse, was founded in 2015 to deliver a new narrative in cricket. Combining the world’s most extensive cricket database and unique predictive models with the expertise of our team of data scientists, programmers and analysts, CricViz provides unrivalled analysis and insight to cricket clients around the world.
Media Contact:
Alan Davis – Marketing Director